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Puerto Rico Tourism

Business Council

General Information

Our Mission and Vision


The Puerto Rico Tourism Business Council unites business and thought leaders to advocate high-impact strategies and public policies that foster a prosperous environment for business and tourism. 


Our goal is to help drive unprecedented growth and expansion of our Island’s visitor economy through proactive leadership and advocacy of pro-business, pro-tourism standards and initiatives.


Public Awareness

Destination Development 

Promotion of the Destination

Destination Management

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